The Saudi Arabian e-commerce landscape is experiencing unprecedented growth, with recent data revealing a significant surge in online sales. During the third quarter of the current year, التجارة الإلكترونية في السعودية (e-commerce in Saudi Arabia) reached approximately 88.3 billion riyals, marking a quarterly growth of 15.2%. This impressive performance is fueled by increasing consumer confidence and the widespread adoption of digital payment methods, particularly the “Mada” card.
نمو قياسي في مبيعات التجارة الإلكترونية عبر بطاقات “مدى” (Record Growth in E-commerce Sales via “Mada” Cards)
October witnessed a historic milestone for Saudi e-commerce. Sales processed through “Mada” cards exceeded 30.7 billion riyals (8.1 billion US dollars), a figure never before seen. This represents a substantial increase compared to the same period in 2024, demonstrating the accelerating shift towards online shopping.
تحليل أرقام “مدى” (Analyzing “Mada” Figures)
According to the statistical bulletin released by the Saudi Central Bank (SAMA), “Mada” card electronic sales experienced a remarkable annual growth of 68%. This translates to an increase of approximately 12.4 billion riyals (3.3 billion US dollars) compared to the 18.3 billion riyals (4.8 billion US dollars) recorded in October 2024. This growth underscores the effectiveness of “Mada” as a secure and convenient payment solution for online transactions. The increasing popularity of الدفع الإلكتروني (electronic payments) is a key driver of this success.
الربع الثالث يشهد تسارعاً في المبيعات (The Third Quarter Witnesses Accelerated Sales)
The positive momentum continued throughout the third quarter of the year. التجارة الإلكترونية في السعودية maintained its upward trajectory, reaching around 88.3 billion riyals, a 15.2% quarterly growth. This represents an increase of approximately 11.6 billion riyals compared to the 76.6 billion riyals recorded in the second quarter of 2025. This consistent growth highlights the resilience and expanding reach of the Saudi e-commerce market.
On a monthly basis, October sales grew by 6% compared to September, adding another 1.6 billion riyals to the total. September sales were around 29.1 billion riyals, demonstrating a steady and consistent increase in consumer spending online.
نمو ملحوظ في مبيعات العام حتى أكتوبر (Notable Growth in Year-to-Date Sales Until October)
Data from “Mada” reveals a significant increase in overall e-commerce sales from January to October 2025, reaching a growth rate of 47.3%. This equates to a value increase of approximately 9.9 billion riyals compared to the 20.9 billion riyals recorded in January of the same year. This substantial year-to-date growth confirms the long-term trend of increasing online retail activity in the Kingdom. This growth is also linked to the increasing availability of التسوق عبر الإنترنت (online shopping) options.
نطاق بيانات “مدى” (Scope of “Mada” Data)
It’s important to note that these figures encompass purchases and payments made using “Mada” cards through online shopping platforms, digital applications, and electronic wallets. However, transactions conducted using credit cards are not included in these statistics. This provides a focused view of the impact of the national payment network on the burgeoning e-commerce sector.
“مدى”: شبكة المدفوعات الوطنية (Mada: The National Payment Network)
“Mada” is the national payment network in Saudi Arabia and one of the payment systems affiliated with the Saudi Central Bank (SAMA). It facilitates the latest in electronic payment technologies through multiple channels, including point-of-sale (POS) devices, ATMs, and e-commerce websites.
Through a centralized system, “Mada” redirects financial transactions to the issuing bank for completion within seconds. This speed and security are crucial factors in building consumer trust and encouraging the adoption of المدفوعات الرقمية (digital payments). The network’s reliability and efficiency are key to supporting the continued expansion of التجارة الإلكترونية في السعودية.
In conclusion, the data clearly demonstrates the robust health and continued growth of the Saudi Arabian e-commerce market. The significant increase in sales processed through “Mada” cards, coupled with the overall quarterly and year-to-date growth figures, paints a picture of a dynamic and evolving retail landscape. As digital infrastructure continues to improve and consumer confidence grows, we can expect to see even further expansion in the years to come. Stay informed about the latest trends in Saudi e-commerce by following SAMA’s statistical bulletins and industry reports.
